The adoption of Mastercard AN 4569 rules marks a significant milestone in the payment industry. This new mandate redefines and streamlines the display of enhanced merchant data during payment transactions, aiming to improve the consistency, accuracy, and usability of merchant data across the payment ecosystem.

It has the potential to unlock new opportunities for growth, enhance customer satisfaction, and help businesses stay ahead in the competitive financial landscape.

However, the adoption of AN 4569 Revised Standards may present certain implementation challenges for businesses. These challenges include data compatibility, system updates, training, and coordination among stakeholders. In this blog, we delve into these challenges.

Mastercard AN 4569 required data

As previously mentioned, this new mandate requires fintech companies, digital banks, and payment methods to display specific transaction information, which includes:

• Brand name and logo

The mandate stipulates that transactions accurately provide the merchant's name and logo. This entails visually displaying the brand logo alongside the business name. Such practice ensures greater clarity in financial transactions.

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• Location

Esta información es clave, al final los usuarios cuando no reconocen los movimientos de pago lo primero que hacen es bloquear la tarjeta y reportar esa transacción. In 2022, the average chargeback-to-transaction ratio stood at 0.60%, indicating that 6 out of every 1000 transactions resulted in a chargeback. Moreover, the total losses attributed to chargebacks amounted to a staggering $40 billion.

• Contact details

The details mandated by Mastercard AN4569 encompass the merchant's website, telephone number, and email address.

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Benefits for Businesses:

Mastercard AN4569, with its emphasis on providing detailed transaction information, plays a crucial role in enhancing the customer experience and reducing chargebacks for businesses.

1. Chargebacks: By accurately displaying the merchant's name, logo, location, and contact details, Mastercard AN4569 helps to minimize instances of transaction disputes and chargebacks. Clear and transparent transaction information reduces confusion and increases trust between merchants and customers, resulting in fewer chargebacks and disputes.‍
2. Customer Experience: The enriched transaction data mandated by Mastercard AN4569 contributes to an improved customer experience. Customers appreciate having access to comprehensive information about their transactions, including the merchant's details, which enhances transparency and trust. This increased transparency fosters a positive relationship between merchants and customers, leading to greater satisfaction and loyalty.

Integration and Compatibility:

Triple API simplifies compliance with Mastercard's AN4569 standards. Our data enrichment ensures accurate and up-to-date merchant information is displayed during transactions, exceeding AN4569 requirements. This eliminates the risk of non-compliance and potential penalties, allowing you to focus on your core business.

Triple API: The Best Choice for Your Business

• Easy Integration
• Scalability
• Reliability

Triple API operates worldwide, allowing you to offer a consistent payment experience to your customers, regardless of their location. Contact us to learn more about our product.

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