FAQ

FAQs

General

What is Triple?

Triple is a technology that is integrated within banks' digital channels to create cashback programs.
Through our partnerships with banks, we see where and when customers shop both online and in-store.
We use this purchase information to identify opportunities for marketers, target ads to real people within their banks and measure the actual sales impact of our campaigns.

What is the difference between the cashback Triple gives and that of other banks?

The advantages of the Triple are, on the one hand, that it increases the recurrence of your customer base. Since customers will have to come back X times to receive their accumulated CB.On the other hand, it increases the visibility of your brand, as the bank is promoting the brand within the banking app and through real-timenotifications that will indicate what CB has been collected and how much is left to reach the threshold.

In which countries does Triple operate?

Triple is currently available in Spain and Germany and we will soon open in more countries.

How can you measure that Triple is working?

Triple will provide you with the following data:
1. Your KPIs before and after the program such as transactions, average ticket, sales, customers, CPA, etc.
2. You will be able to download an excel file with all the purchase transactions that correspond with your program.

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What are the variables of the Triple program?

We work with three variables that each brand establishes based on its current average ticket, recurrence and the objective it wants to achieve with the program:

1. Cashback percentage: this is the percentage of cashback that is accumulated for each purchase made.
2. Reward threshold: this is the cashback threshold that must be accumulated for the user to receive it.
3. Maximum cashback per transaction: this is the maximum cashback that can be accumulated on a purchase. That is, the limit that can be accumulated on each of the purchases made.

To understand it, it is easier to see it with an example:

- Cashback percentage: 10%
- Reward threshold: 10€.
- Maximum cashback per transaction: £5

If a customer spends £50 on your brand, he will accumulate 10% - i.e. £5. He will not receive this cashback until he reaches the £10 threshold.
Therefore, he will have to spend at least another €50 to accumulate another €5. In this way, you will accumulate a total of €10, thus reaching the reward threshold.
At that point - and once the return period has passed - the customer will receive his €10 reward.

How does the payment work?

Very easy! We explain it below:
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1. Triple sends brands an invoice the first week of each month to the email that the brand has established. Within this email, there is a button to make the payment.
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2. The payment can be made by credit card or bank transfer (IBAN) and is done through the Striple platform:
a. Bank card: if this option is chosen, it will only be necessary to include the card information in the first invoice. The rest of the months the linked card will be charged automatically. It is the easiest and most convenient method!
b. Bank transfer: if this option is chosen, each month the transfer must be made manually (by entering the bank details).
(by entering the bank details) through the button that appears in the email of each invoice.

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Do you work exclusively with brands?

In general no, as we are a Marketplace and customers would not get the full benefit out of this solution, if we would only work with specific brands.

However as there will be in the future many banks being part of the program, you can choose whether it makes sense to be in the same bank visible or whether you would like to focus on other bank clients. As well you have access on how your competitors are performing and what variables they are using. Based on such data you can then create, track and improve your own Cashback Program.

Retailers

Why should I join Triple?

If you're wondering why you should join Triple, here's why:

Merchants: You can increase your sales through automatic rewards programs for your customers. Offer personalised rewards based on customer's demand and increase sales. Also you can:

1. Get new customers and increase sales.

2. Analyse the results and optimise.

3. Pay only for results.

Is there any kind of integration with the brand?

There is no technical or IT integration with the brand, Triple only integrates with the banks.
In order to fully manage the operation and impact of the program we provide you with a portal that you can access with your credentials

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What does the maximum cashback variable mean?

This is the maximum cashback a customer can accumulate on each purchase. In this way, we avoid that a customer reaches the reward on a single purchase, usually of high value.

For example: If we have a cashback percentage of 10%, a reward threshold of 20€ and a maximum cashback of 10€.

- When a customer makes a purchase of 100€ -> The accumulated cashback is 10€.
- When a customer makes a purchase of 150€ -> The accumulated cashback is 10€.
- When a customer makes a purchase of 300€ -> The accumulated cashback is 10€.

Is it mandatory to establish the program with all the banks you work with?

No, you can choose the banks with which you want to establish the CB program. It is also flexible to change, when you research that your customer base is more likely to be part of xxx bank.

Also, if you want to work with several banks, you can establish a different program with each of the banks.

Can the brand get personal information from the customer?

What we get is information regarding the customer behaviour. Personal data cannot be shared by the banks due to the GDPR regulations.

How does the user see the rewards program?

Each bank incorporates the rewards program in a different section of their AP, for example:

- In VIVID Money there is a Rewards section where users can see the different brands where they can accumulate cashback.
- In Wizink Money there is a Wizink Extra section that incorporates all the brands adhered to the program.
- In Goin there is a section of methods that incorporates the Rewards that incorporates all the brands adhered to the program.

In this way, all the bank's customers will be able to visualize the brands of the rewards program every time they enter their banking APP. They can also see the percentage of cashback that they have accumulated
and the rewards they have available in each of the brands adhered to the program.

For those people who do not know about the program (for example, those who do not use the APP much), when they make a purchase with their credit or debit card in one of the participating brands, they will receive
a real-time notification from their bank notifying them of the cashback they have accumulated.

Banks

Why should I join Triple?

If you're wondering why you should join Triple, here's why:

Banks and fintechs: Allows you to get more active customers in your app by adding automated cashback offers from leading offline and online retailers. Helps you to:

1. Improve NPS score.

2. Get more mobile app activity.

3. Increase card usage and get more revenue.

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Can the brand get personal customer information?

What we collect is information about customer behaviour. Personal data cannot be shared by banks due to GDPR regulations.

Is there any integration with the brand?

There is no integration, Triple only integrates with banks.So our algorithm reads the bank transaction data in real time and does the matching to identify which shops and brands each customer buys from, when, and the cashback they will accumulate for each purchase.
For more information you can consult in the bottom section of the web, exactly in the API Access section.

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